Branding the world’s sexiest confection
Bardot’s brand positioning is in its own territory: sensual ice cream.
Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to Landor with dreams of sharing its artfully crafted ice cream bars with America. The artisan, iced confectionery is delicious, and our job was to make the whole experience a beautiful one.
Tasked with creating the identity and guided by our strategy, we positioned the brand in a category of its own, transforming ice cream from something usual to sensual. We crafted a name, identity, and design system that conveys the unparalleled decadence of the product, creating a sense of luxury, sensuality, and desire.
Meet the world’s sexiest confection: The most decadent gelato robed in graphic fantasy.
Resource from:
http://landor.com/#!/work/case-studies/bardot/
News:
http://www.cbs8.com/story/18937567/bardot-raising-the-bar
BARDOT
http://www.bardotbars.com/
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